Consumers in a free enterprise economy ultimately determine ___________ to produce.

In a free enterprise economy, consumers play a crucial role in influencing what goods and services are produced. This is determined by their preferences, needs, and purchasing decisions. When consumers express demand for certain products by choosing to buy them, this signals to producers to allocate resources toward the production of those desired goods and services.

The "what" they want guides producers to focus on specific products, ensuring that the economy is responsive to consumer needs. This responsiveness showcases the principles of supply and demand, where consumer choices ultimately dictate the direction of production efforts in the market.